This training will focus on framing principles covered in the Pretrial Justice Communications training in October 2023.
Advancing Pretrial Policy and Research is offering a free virtual training on framing pretrial justice. This workshop will review the research that tells us how people think about crime and the criminal legal system. It will also cover strategic framing principles to help you communicate more effectively with your audiences, including system stakeholders, local media, and the broader public. The training is on Wednesday, January 22, 2025, from 1 to 2:30 p.m. ET. The deadline to register is Friday, January 17.
Reframing Pretrial Justice will cover similar information as the October 2023 training did. If you would like a refresher, please register—or watch a recording of that training.
About the Training
Policymakers, journalists, and community members often don’t have the information they need to understand how pretrial systems work. Unfortunately, this may lead them to make assumptions and spread inaccurate information.
This training will explain common challenges to communicating about your pretrial system. It will discuss people’s assumptions about crime and the criminal legal system. Then it will cover framing principles you can use in all your communications to build a better understanding of pretrial justice. When used consistently and over time, these principles can lead to stronger support for sustained change and help you have more productive conversations.
This training is for system and community stakeholders who serve as spokespeople or may need to communicate about the pretrial system. This includes pretrial service directors, people leading pretrial improvement efforts, public information officers, communications staff, community outreach staff, and anyone else who engages in education, outreach, and/or media relations.
Learning Objectives
By the end of the training, participants will:
- Understand the assumptions people make about crime and the criminal legal system
- Learn key framing strategies to communicate effectively
- Begin to incorporate these framing strategies in your communications
- Be familiar with APPR resources, including advancingpretrial.org and the APPR Community
Training Faculty
The trainers for this session have extensive experience with media relations, public sector and nonprofit communications, and effective messaging.
Holly Ziemer, MA, communications director, Center for Effective Public Policy
Ms. Ziemer works with jurisdictions to consider and implement communications strategies that support pretrial improvement. She has led public and media relations efforts to increase support for international human rights—including the Campaign to Ban Torture—and domestic public health initiatives.
Spike Bradford, MA, communications manager, Center for Effective Public Policy
Mr. Bradford provides communications training and technical assistance on pretrial justice issues, including pretrial fundamentals, research translation, and effective message framing. He holds an MA in criminology and an MEd in curriculum and instruction.
Kristie Puckett, community engagement consultant
Ms. Puckett’s direct experience with poverty, drug addiction, domestic violence, and incarceration led her to pursue a career in policy and advocacy. She is an expert on the conditions of confinement for women and girls, including those who are pregnant. Ms. Puckett also serves as the Women in Incarceration Workgroup chair for North Carolina’s State Reentry Council Collaborative and as a commissioner on the North Carolina Commission on Racial & Ethnic Disparities in the Criminal Justice System.
Daniel A. Rosen, MA, justice policy consultant, Center for Effective Public Policy
Mr. Rosen is a justice reform advocate and cofounder of a community-based nonprofit, and was incarcerated in Virginia and Washington, DC, from 2015 to 2021. Before co-founding the Coalition for Carceral Nutrition, he worked as an advocacy campaign manager for Worth Rises, a nonprofit working to dismantle the prison industry and its exploitation. Prior to incarceration, Mr. Rosen spent almost 20 years in public service in nonprofit and government sectors. He served at the Departments of State and Defense, including as director of counterterrorism programs at the State Department. Throughout his career, Mr. Rosen has been recognized for successfully managing programs, people, and funds to serve the public trust. He holds a master’s degree from Tufts University and a BA with honors from UCLA. He’s traveled to over 60 countries and resides in Washington, DC.
Application Process
Complete the training registration by Friday, January 17.
Please direct questions to Holly Ziemer, communications director, at hziemer@cepp.com.